Every society is in dare want to preserve, enrich and showcase their culture in different ways. Culture, which has been tagged to be the complete way of life, thus capturing every peculiar means of doing things in a particular society. The process of preserving, enriching and also showcasing this culture is through socialization.
Socialization, a process of internalizing norms, values and ideologies of a set of people. Maintaining it wont only foster development, it will also strengthen bonds and internal co-existence. It is through socialization that people tend to grab or drop (as the case may be) what has been tagged as good acts and bad deeds. And of a truth, social influences are major factors for the social and cultural continuity.
Therefore, it is of no news how much social influencers on social media platforms, like Facebook, twitter and instagram, have on internet users. In this present ‘post it’, ‘share it’, ‘like it’, ‘tweet it’ and ‘trend it’, social media handlers relate gist and trend stories in dynamic ways. Stories and news moves faster on the network than on the conventional media. Bi-directionally, It is also real to say that the social media is a clear reflection of the general way of life.
Nigeria media, as a case study, is a clear model. With the lords of savages and skits on that platform, media experience cant be any funnier. A blend of seriousness with some flair of craziness makes up the brand. And because socialization works in stages, language and communication is efficiently its basic driver.
Language is culture and also part of culture itself. Language is the instrument for social integration. In other words, languages are any form of code any society employs for communication. Apart from communication, It is the tool of which culture, norms and traditions are preserved from generations to generations. In this plight, every society requires a specific or more than more one language to socialize.
In a multicultural setting like Nigeria where there are well over 500 natural language. English (the colonial language) has been the code basically for formal/official purposes. For regular day to day/informal chats, the use of an arbitrated version of English -pidgin- is employed. Especially with people who do not have a good grasp of the Regular English structures. Pidgin has also become the tool for comedy and street talks.
The Nigerian pidgin is a blend of English language and any of the local languages. Therefore, it tends to look like an irregular fusion of multiple languages. Moreover, it is however fishy to note that Yoruba language, amongst all other languages is gradually attaining that special social status in the country.
Yoruba is a language spoken majorly in the southwestern part of the country (by the Yorubas). Due to some social, economic and political factors, it has grown to be the first choice language for social interaction on the streets and on the media. This work will hereby highlight this factors using sociological and sociolinguistical backings.
Sociology studies man in his environment. How he (man) learns (and unlearn), adapts and take care of themselves within the environment that constantly changes. Sociology is so wide a discipline that it connects so many other social sciences. One of which is linguistics. Linguistics is simply the scientific study of language.
Thus sociolinguistics is concerned with the relationship between language and social structures. It always wants to answer questions about how language is used in politics, religion, classes and other social elements. By so doing it pictures how the society influences language and vice versa.
Therefore, in nodes and ball points, the work will make you see how Yoruba has influenced the social medium and vice versa. Anticipate the complete work on this platform in the coming week. Cheers.
Published on Muzzammilwrites,